Complex algorithms, incorporating large collections of data, are increasingly taking on tasks that would have been almost inconceivable only a short time ago. We are undergoing another digital transformation: Big Data, Machine Learning and other artificial intelligence methods are becoming part of many products and services. AI is changing what creative industries do and how designers, photographers, videographers, copywriters, musicians, and architects work. Tools that have always influenced the characteristics of the products and services they create are becoming so powerful through AI that tasks that were complex and time-consuming just a short time ago are suddenly being done as if by magic. Therefore, the question of how creativity is affected by AI and what impact AI-influenced work outputs of creatives have on society is extremely relevant. Creativity is augmented by AI - one could therefore speak of augmented intelligence.

The fear of soon being replaced by artificial intelligence is as widespread as the defiant assertion that humans, especially in creative environments, will always remain irreplaceable. In contrast, it is fascinating how well pattern recognition and machine learning work and open up completely new possibilities in many areas of creative work. Like everyone, creatives already use search algorithms and personalized newsfeed suggestions for inspiration as a matter of course on a daily basis, without thinking about AI and anything threatening. Tools for editing photos, videos and sounds are now so powerful thanks to artificial intelligence that even untrained amateurs can perform complex image editing with their smartphones, thus contesting the position of professionals to some extent. Popular social media platforms are becoming an international stage for creatives who have not previously spent years learning their media craft. A new competition between amateurs and professional creative professions leads to a massive acceleration of creative results, which is aesthetically and socially predominantly positive and at the same time calls many things into question.

Digital disruption is changing the entire process chain of creative work (inspiration, production, distribution) and all media and professional sectors: graphic design, video animation, music, text, architecture, fashion and product design, advertising and publishing, and of course photography, but also all performing arts and wide areas of creative crafts. When creatives learn to work in concert with intelligent tools, they can gain skills and grow with the algorithms. But only when creatives use tools in practice can they truly understand how they work, and thus learn about and avoid the problems associated with Creative AI, as well as the opportunities. Mature creatives fundamentally need to educate themselves. Young people just starting out in their careers will have to learn in a different way, because the practiced process of gradually working one's way into the profession by performing initially simple, manual tasks will no longer be viable in the same way in the future if these tasks are performed effortlessly by machines. Ultimately, only active users can influence tools and output - in the sense of creative work and for the benefit of society.

Ai Creative Kitchen is an offer of the research project aiXdesign, which is being developed in the Department of Design at HAW Hamburg. The AI Creative Kitchen is intended to enable creatives of all media and disciplines, as well as all those who commission creatives, to try out the interaction with AI in a practical way. The participants of our Kitchens experience the possibilities hands on. They prepare recipes prepared by the team with well put together ingredients, have fun and in this way gain an emancipated view of the big change. In a playful way, questions are addressed that will come up again and again in the years to come: How will the relationship between creativity and AI evolve? What role will creatives have in the future? What attitudes are possible? Which attitudes - from today's perspective - are desirable and sensible? What role will creatives play in the future in the field of tension between code and data?