Complex algorithms, incorporating big data collections, are increasingly taking on tasks that would have been almost inconceivable just a short time ago. We are undergoing another digital transformation: Big Data, Machine Learning and other artificial intelligence methods are becoming part of many products and services. AI is also increasingly becoming a part of design tools, which have always influenced the characteristics of the products and services they help to create. Therefore, the question of how design is influenced by AI and what impact AI-influenced design has on society is extremely relevant. Not only for designers and the creative industry, but the entire society.

Designers and design users often do not understand what artificial intelligence even is and can mean for them and their work methodology. The fear of soon being replaced by artificial intelligence is as widespread as the defiant assertion that humans, especially in creative environments, will always remain irreplaceable. In contrast, it is fascinating how well pattern recognition and machine learning work and open up completely new possibilities in many areas of creative work.

Driven by increasingly powerful computers and more complex algorithms, a new wave of innovation is currently building up, in which this time the entire process chain of design (inspiration,production, distribution) will be captured. How is the relationship between design and AI likely to evolve over the next 10 years? Which attitudes are possible? Which attitudes - from today's perspective - are desirable and reasonable? What does the future of design look like? What does the design of the future look like?

Prof. Peter Kabel
Department Design
University of Applied Sciences Hamburg
HAW Hamburg
aixdesign@haw-hamburg.de